Music from the Internet brings audio industry momentum
New audio systems with connection to your home network displace the good old stereo system: On the art-fair IFA are speakers for streaming services, Bluetooth speakers or headphones on your smartphone a big trend. "Audio pulls right at the IFA to" Fiede Schillmöller observed by the California sound specialists Sonos. Hi is also a recurring theme: "We are delighted that is increasingly important that sound quality," says the chief executive of the U.S. manufacturer Harman, Dinesh Paliwal. The audio market showing new growth potential, it is, at the Association for Consumer Research (GfK) for the IFA. "Docking devices and headphones are booming like the emerging streaming audio segment". Bad only runs the business with MP3 players. Fulfill their tasks now smartphones.
When streaming - transferring music directly from the Internet - Sonos pioneer notes that it is at once increasingly competitive. Now mix in the speakers for integrating into the home Wi-Fi network with more and more companies like Philips and Samsung. Loewe also announced at IFA, are increasingly in addition to the TV business on Audio: "We currently have three audio products on offer in the coming 12 to 18 months it will be at least ten," said Loewe CEO Oliver Seidl. "Now we see more competition and helps us together auzfzubauen this market," says Sonos Manager Schillmöller. "The whole area is undergoing a radical transformation, as well as to develop new players, of whom we know nothing. Sonos will double again this year, the number of customers. Meanwhile there Sonos systems worldwide, 1.5 million spaces.
While Sonos wants to continue to focus on listening to music in the home, other manufacturers rely on the spontaneous party on the road. Several vendors point to the lasting until Wednesday Mass handy speakers that connect instantly via the Bluetooth wireless technology with your phone and then play any music from there - as the recorded tracks as well as music from the network of platforms such as Spotify or Soundcloud . "Listening to music has not developed as much as other aspects of our digital lives," said Bandar Atabi the London company Jawbone. Gives its Jambox introduced in November 2010, it now also a greater number with a rich bass sound.
Bluetooth has the advantage that it consumes much less power, according to the IFA as the Danish manufacturer Jabra. There are similar devices with an integrated battery and a robust housing there including TDK and Logitech. Onto mobile music in an automobile uses hi-specialist Harman. "Many people spend 15 to 18 hours per week per week in the car," says CEO Paliwal. Harman wanted them offer the same sound quality as the house. At IFA Harman has just put down under the radio tower one BMW 3 Series, which promises "with DSP multi-channel amplifier and 16 speakers with uncompromising sound of the atmosphere and fidelity a live performance."
When streaming the music is heavily compressed in part to keep the file to be transferred over the Internet to a minimum amount. To minimize the associated quality losses as low as possible, manufacturers like Harman and put on your Sonos software that adapts the incoming audio signals for an optimal playback on the latest hardware used. "We see a strong trend towards better quality streaming services," says Schillmöller. That's why he does not consider that much of the Bluetooth devices - this technique is not ideal for the transmission of music. "And there are even people who hear the difference between various power cables."
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