20 Steps to start an internet business
Believe it or not, every day there are many people launching e-commerce sites, initially motivated by emotion and perhaps with the expectation of making money quickly. After a few months, after investing their savings and perhaps borrow without seeing money have thought, looking for answers and maybe get some as: "Do you mean I need a campaign of pay-per-click?" " Why am I talking about the three musketeers? "," I did not know I needed a designer and an engineer? "," Do I need a web analytics software? "," I have no budget for it, I had no idea of it. "
Hence, you need to gather before launch will save many headaches and are better prepared to compete with established businesses, which themselves are working with all these tools.
The list below contains find much of what you need to set up your e-business.
Read, discuss, list things and get ready to work long hours to implement.
1. Leadership: before going to materialize an idea on the Internet, ask yourself if you really are willing to take on new challenges, and to devote time, resources, studio and much of his patience and persistence to succeed. You should be aware that the rules of an online business are not the same as a traditional business or brick. Therefore, I recommend that you be prepared to exercise their talents, know what best to do or has done for years, even what he has been doing his family. Use common sense, intuition and practice what he likes to do and thereby satisfied every day. If you are not willing to do this is better than to engage in conduct otherwise.
2. Research similar businesses that plan to do: remember that the product or service that will lead to the network will be acquired by users like you. So ask yourself if you would buy online, but lying to yourself, or go with the passion of the moment to make money. Take time to investigate, which we know today is not as expensive to do so thanks to the Internet itself.
3. Feasibility: the making of the above will let you see if it is really feasible to sell on the Internet that product or service. Today it is advisable to focus on a specific product, not several, is what is called a business vertical. Assuming you have something really great to sell continue reading this article and will have a reasonable opportunity to make money online.
4. An electronic business plan: you do not start a vacation without knowing the route or without a map. The completion of the business plan will allow us to define the business, the target audience, the potential market, the marketing plan, strategies, technology requirements, the team, the financial plan, SWOT analysis and finally the summary executive.
5. Reliable suppliers of their products: If you are selling DVDs, are you sure that the price they will not rise in the next 3 months? ? Have you over a wholesale supplier? Hopefully yes, otherwise you will have problems. The biggest problem of all if you make your product in the garage is to meet success if you suddenly get a lot of orders, for example. Be sure that your suppliers are ready to despacharle or do you have enough money to meet these orders? It is important to have financial support to meet their clients.
6. A good domain name: it is not simply the name of your business on the Internet.
A good domain name should be short, memorable that clearly identifies what sells and most importantly, easy to type. Ideally a user should be able to simply hear and know how to write or spell easily. In fact, hard to spell any word should be abolished. Finally, the ". Com" is typically better. "Net", because search engines are predetermined. "Com" (be aware that your domain affects search rankings).
7. A reliable hosting provider: Web hosting service is technically the skeleton of your site. This service and support options will play an important role in the operation of your business address. Hosting companies usually charge a monthly fee for their services and cheaper companies are not always the best, so choose carefully. At first, once chosen a web hosting and installed your files there, move them to a new one is at best, a big headache. Ideally you should choose a good one and stay there.
8. Information architecture: today, in order to perform electronic business and find easy to use, you must collect all the information about what you want the project managers and what our users would like to find on our website. This is done through a discipline responsible for this: the information architecture. She allows the study and analysis based on the selection, coordination, arrangement and presentation of the data contained in this website. And for this it is best to hire an expert.
9. A web designer: many software packages web design are so easy to use that business owners think they can design their own sites. This is a mistake. Homemade Websites is not the same as making cookies at home, no one likes how they look. In fact, an ugly site makes buyers wonder: I will put my money on the card in this nasty site? Choose a web design company very carefully and go prepared to pay for a quality work because you will not go anywhere without it.
10. Content management software and e-commerce: These software are cast filming their business, from the catalog of their products to the output inventory management, among many other elements of it. Select a good content management software and e-commerce is a difficult choice. You can try them soon, but not sure how it will be seen until you are walking on air and the business for a while. At this point, change the content management platform and e-commerce is like changing the boat in the middle of the ocean. For all this, you'll want to do a good search before choosing. Take advantage of the fact that prices for content management software and e-commerce are going down, so you need not spend a fortune unless their needs are too complicated.
11. Online Payment Account: for payment by debit and credit cards online you need an account, which should open in a financial institution that allows accept these cards or a company that has bonded with several financial institutions and rent the runway . Setting up an account is worth or annual payment at the beginning and a percentage of each transaction, and even if you have few customers, you must pay the initiation fee.
12. SEO: Search Engine Optimization: If you do not know how to set up your site to get a high position (rank) in Google, Yahoo or other search engines, you will never have the traffic necessary to build a successful e-business. So if you want to learn self-read some of the SEO guides that are on the network. The best option is to hire a web designer and an SEO expert well updated. It can be expensive, but the cost benefit is paid.
13. An accounting package: the accounting software are not very pleasant but you will be paralyzed without it easily. Even before the first weight be useful, you need to track a long list of expenses. Once you start making sales, your accounting program allows you to answer the most important question: Am I making money?
14. A Web analytics package and knowledge conversion rates: a web analytics program tells how buyers are using your site. This reveals where it came from, what pages they visit, what keywords attract you to the site. So an analysis package will let you calculate your conversion rates, ie the percentage of visitors who make a purchase or visiting for possible purchase.
15. Know the competition sites: in the same way that the analysis tools tell you what's going on in your site, you should have a good knowledge about the sites of competitors. It is therefore advisable newsletters written in their jurisdiction, to know how they are doing business online, and review your traffic through sites like alexa.com.
16. Shipping Fee Structure: before getting his first command you need to decide how much to charge for quick delivery or standard delivery. If you can take some of the cost of shipping, then offering inexpensive shipping charges is an aggressive move to attract customers. Note that their prices should be in line or better than the competition. If your product can be sold internationally to achieve a logistics provider that will provide both services.
17. A security system and data backup: the Internet is a veritable den of thieves, with new forms of data theft inventing every day. You need software to protect your site (Panda or McAfee, for example). Also, if you need to have a backup of your company data safe and stored, that is their main asset. Symantec and Maxtor make good backups.
18. Electronic Marketing Plan: an effective e-marketing campaign and multi format is the best friend of an online business. The more you can invest in better advertising. The completion of an online marketing plan consistently grown its business life. Consider doing so include: Free marketing (through search engines), electronic newsletters, campaigns Links (to support positioning), campaign Pay-Per-Click, messages via telephone,
19. The Three Musketeers: To kick off the implementation of their business should consider having minimal equipment. Experts call the three musketeers, because first the producer involved, the developer, who in most cases is a systems engineer, and finally the designer.
20. Many initiative, management and innovation should know finally that in the real world all this takes time and continued investment, plus a lot of initiative and innovation If you create a business was as easy as building a website, would be full of money! But beware! The e-business are still new, but are no longer the future but the present, learn from your mistakes and find how to turn the situation to generate profits. Our countries need to learn to do them.
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