CeBIT 2013: The theme is "Shareconomy"
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Sharing and sharing of knowledge, resources and experience creating, according to Frank Pörschmann, CeBIT Board of Deutsche Messe AG, new forms of cooperation that are based on the latest information and communication technology. According to the "cloud" in 2011 and the subject of "Managing Trust" in this year's CeBIT 2013 will therefore have the motto "Shareconomy". The term describing the change in the social understanding of having to share - or the common use, such as those in car-sharing models expressed. Or even in music portals, where it's not about ownership, but about the temporary use. In IT, the change is reflected in the trend of service offerings such as SaaS resist (Software as a Service), PaaS (Platform as a Service) and IaaS (Infrastructure as a Service).
The instruments that allow rapid and comprehensive sharing of knowledge are, already a reality in many companies, says Pörschmann, perhaps in the form of blogs, wikis, collaboration and voting. The private life is increasingly dominated by social media, while both worlds grow ever closer together. "In short It's about the global economy To be successful, must be networked to act," says the head of CeBIT. Partners, suppliers and customers are part of a networked process - the boundaries. "To do this, employees and managers to rethink and be willing to share knowledge, contacts and resources." Last but not least, the policy was asked to accompany this process by appropriate measures. "An international debate with a view of the right of use is necessary," "So far there are only national point solutions that slow a global economy in its growth."
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