Lenovo smartphone champion in China in 2013
According to Gartner, whose study was cited by The Register yesterday, Lenovo will overtake Samsung in China in 2013, in terms of smartphone sales. According to the analyst, it is the result of market entry and mid-range expanding.
Lenovo has grown quite dramatically in one year, from 1.7% market share in the third quarter of 2011 was 14.8% third quarter of 2012. Samsung is actually very far with 16.7% market share.
Winning strategy on the entry level
As for the others, they find themselves low. Apple does not exceed eg 6.9% market share. Plenty of reasons for this (the aircraft price, distribution policy, etc.) but for Gartner, it is a fact: "Lenovo is the only local manufacturer of smartphones that can compete with global brands in China."
The brand recognition, the mesh network distribution, the range and prices are all factors explaining this success, according to Gartner. This could also affect the role of Lenovo global term, given the size of the Chinese market potential.
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