Black Friday: strong online business, less passing trade
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The start of the holiday shopping season in the U.S. retail market is down this year comparatively mau, however the booming online business. As the business association ShopperTrak announced on Sunday, were the so-called Black Friday after Thanksgiving though far more people in the shops on the road than in 2011. But this time, the Americans gave information to the Association with $ 11.2 billion from about 1.8 percent less money.
The online shops toppten there against was the first month of a billion dollars, said the research institute comScore data. The Americans spent 26 percent more on purchases in the network than in the previous year. The balance of another retail association is still pending.
Also for the Cyber Monday a sale record is expected, however, Robert Hof on Forbes magazine's true for that day already at the farewell. He predicts that the will of the NRF in 2005, losing to the strengthening of the online business invented day significance. By the widespread availability of broadband connections and the increased use of smartphones will more purchased online. And some dealers have the marketing to Thankgsgiving with "Pre-Black Friday" - developed and "Pre-Cyber Monday" sales already. This is, says court, "cannibalize the Cyber Monday".
IBM confirms the trend that online sales are up by smartphone for this year's Black Friday. During 2011 or 14.3 percent of the purchases were made through smartphones, there are already 24 percent in 2012. The purchase on tablets is dominated by Apple - 88 percent bought on the iPad and generated nearly 10 percent of the total traffic on Black Friday. Apple's iPhone landed at No. 2 with 8.7 percent, while Android devices came to 5.5 percent.
Also ShopperTrak founder Bill Martin registered the changes in trade: "This year attracted many shops [...] already on Thanksgiving day with offers." This, as well as by increased purchases online the Friday balance was diminished. Bill Martin believes but still the shopping tradition: "Black Friday is an important day for the retail sector." Meanwhile Report eBay and its subsidiary PayPal payment that both the iPhone 4S and iPad 2 on Black Friday were among the best sellers: Both units had gone up to 250 times per hour over the virtual counter.
Traditionally on Black Friday to kick off the holiday shopping season in the United States. Thanksgiving falls on the fourth Thursday in November. Stores attract mostly already during the night with offers. The day is considered an important indicator of the economy. The Dealers Association National Retail Federation (NRF) predicted for the Black Friday sales up by more than four percent.
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