Bauer wants to be Europe's biggest magazine publisher
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The Bauer Publishing Group will outperform next year, Gruner + Jahr's largest magazine publisher. The Bauer Media Group put on expansion and took advantage of opportunities for acquisitions globally consistent, the publishing director said on Wednesday in Hamburg on your annual press conference. In the current year the Bauer Media Group, the Australian magazine group ACP Magazines and the media publishing (MVG) bought in Munich. The acquisitions, sales increased by eight percent to 2.18 billion euros, of which more than 62 percent abroad.
Farmer produces more than 570 magazine titles, sells over 300 digital products and operates 50 radio and TV stations. "We earn our money still mainly with print products," said Yvonne publisher Bauer. "If one does his homework and taking important steps to take care products, then print a very lively market. Well done journalism finds its readers." It was therefore not their concern to complain about Google, Apple and the Internet.
Nevertheless, even for the farmer digital market has become increasingly important, which makes 55 million euros so far with a rather small contribution to consolidated sales. Also in this area would grow farmer primarily through acquisitions at home and abroad. Currently, the worldwide publishing group have about 70 electronic magazines at the start, usually as an addition or deduction to a printed magazine titles. There are also first purely digital products on the market. "We are experimenting with our opportunities," said CEO Andreas Schoo. The publishers try out different models in order to finance the digital offerings. Some, do not function otherwise.
In the highly competitive German magazine market would push farmers with innovative magazines in gaps and expand its position. In just the past two years, farmers have tried reboots of 15 relevant journals. Along with several smaller trials and experiments Most have been successful. Particularly successful was the weekly title Closer, a People magazine for younger target groups. It is with a circulation of 175,000 copies in second place advanced into its market segment and. The successful launch of the last five years in the German magazine market
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