One year ago: The resignation of Steve Jobs shocked Apple
It was a resignation, which occupied the whole IT industry: 24th August 2011, exactly one year ago today, Apple announced that CEO Steve Jobs to resign from his post as CEO - less than two months before he finally on 5th Died in October. "I've always said, if the day comes when I can no longer meet my duties and expectations as Apple, I would be the first to know you can," Jobs wrote in a personal communication to employees and shareholders. "Unfortunately, that day has come."
Jobs had taken in January 2011 for health reasons, another break from work and had appeared in public only at individual Apple events. In previous years he had had to fight hard already: Jobs was suffering from cancer of the pancreas and had to survive a liver transplant. The one who replaced him during that time several times, should now take over head job: The former Chief Operating Officer Tim Cook.
You can not say that the new and so different man would have had at the Apple tip an unfortunate knack in his first year. With his somewhat brittle, but binding nature Cook comes from customers and investors alike. Since he manages the business, the value of the Group with good 621 billion U.S. dollars almost doubled when the closing price of Apple's stock on Thursday night starts. Apple has in the meantime (excluding inflation) become the most expensive company in the U.S. markets. The former nemesis Microsoft is obsolete: In the last quarter of the software giant made just under $ 20 billion in sales, Apple, however more than 46 billion. Apple's iPhone segment alone will surpass Microsoft now.
Cook has been able to step out of the shadow of the father's About Jobs. He benefits but also of its decisions: Apple products have a long lead time, which is rumored to be "jobs pipeline" still bulging. The new boss also sets its own accents. So Apple will pay its first dividend, which would not come under Jobs probably long
The new boss also reacted strongly to criticism of working conditions for employees at Chinese Apple suppliers and installed stronger controls. He left his rowing hardware chief Bob Mansfield, when Apple had gotten in a U.S. environmental seal and therefore fell into the line of fire. His predecessor had let such attacks might bounce off itself.
Next, now is probably at Cooks biggest product launch this year, probably on the 12th Taking place September launch of the new iPhone. A "mini iPad" could later this year round the tablet product line of the group down. And then there also the desktop Macs, the wait for some time for an update.
If you want to read more about Apple under Tim Cook is a detailed analysis in the new issue 7 of Mac & i, the first from the September is on newsstands.
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