Apple patented replacing multimedia advertising
"A user may not be interested in any part of a transmission media," Apple writes about the background of the patent, which was granted to him now in the U.S.. The property right with the number 8,249,497 describes the "Seamless switching between radio and local media."
Examples of non-interest content is called the patent songs and advertising. They could be identified, for example, using metadata or online available transmission schemes. Unwanted contributions appear in a running audio or video transmission, will Apple replace this process by automatically saved on the device sounds or movies. Suitable replacement content could, for example, select an algorithm for determining relevance.
With the details of the selection of unwanted programs and the replacement media to the patent employs only very general. It focuses on the switching between the transmission and the local media playback.
Remains to be seen whether Apple, the described method, which would fade also advertising in online programs, ever appropriate in a product. The company got 2011 in the U.S. alone 676 patents.
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