Dell is selling fewer computers


With a significant reduction in earnings guidance for the current fiscal year 2012/2013 Dell has disappointed investors. Also on 4 August, which ended fiscal second quarter brought less revenue than expected. Especially the business with consumers collapses. Michael Dell asking his fellow shareholders to be patient: The ongoing restructuring of the company he founded, to a service provider and supplier of large companies will take quite some time to complete.

Dell has implemented in the second fiscal quarter of 14.5 billion dollars (11.7 billion euros). Compared to the second quarter of the previous financial year, which is a decline of eight percent. The number of units sold has dropped by a tenth to 10.4 million. The net profit has fallen by as much as 18 percent to 732 million U.S. dollars (590 million euros). In the last twelve months, Dell draw from the operation's free cash flow of 2.8 billion U.S. dollars. A year ago, this figure was at 5.1 billion U.S. dollars.

To consumers and small business customers (small office), Dell only sell equipment and services worth $ 2.6 billion - a drop of 22 percent year on year. But since the cost of this division have not fallen proportionately, the margin has disappeared in the same period from 3.1 percent to only five per thousand. Opposite analyst Michael Dell repeatedly stressed to focus on the segment of medium-and high-end devices. This market is shrinking. The lower class prevailing price war Dell avoids deliberately; which substantially reduces the revenue, but it should save the margin.

Dell suffers from several effects: consumers are currently prefer to tablets and smartphones than laptops, saves the public sector in the U.S. and many traders are waiting for the new Microsoft operating system Windows 8 They have therefore reduced their inventories and less ordered. Accordingly, Dell hopes that Windows 8 PC and laptop market, as well as Windows Server 2012 give a new impetus to the server market.

Dell is committed to the long term, but markets with much higher profit margins: Great company to sell more software, services, servers, networking and storage solutions than ever before. "This is a long-term strategy," Michael Dell said on Tuesday with analysts, "It will take time." Therefore buys his company also vigorously: Alone in the first half, six acquisitions announced. Five have already been settled, the purchase of the software provider quest to follow in the current quarter. For services, servers and networks could establish Dell in the second quarter, with software and storage solutions, however, sales fell.

Region manner considered Dell hopes on emerging markets. But except for Russia, where sales increased by 47 per cent was achieved, it was everywhere downhill: China -10 percent, Asia Pacific Japan 12 percent, Brazil -15 percent, -30 percent in India. By comparison, North, Central and South America -6 percent, Europe and Middle East -12 percent.

The forecast for the beginning of February Ending Fiscal Year Dell had also significantly reduced. Instead of the previously expected earnings growth, there will be a fall: $ 1.70 per share is a good Füntel less, even without consideration of the current share buyback program. Large investors did not like the prospect. In after hours trading, Dell's shares lost more than 4.5 percent to 11.78 U.S. dollars. In mid-February, the securities had to 18.16 U.S. dollars yet seen a three-year high.

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