Bitkom: Simple phones soon play no role
In this year in Germany as many smartphones sold than ever before, the industry association Bitkom own estimates based on the market research institute EITO data collected. The industry is experiencing a sales growth of 46 percent and sell 43 percent more units than last year. While the smartphone business is booming not only in Germany, the unit sales of the industry as a whole is declining worldwide.
The upheaval in the German mobile market is particularly evident by the sales development. "Sales in the mobile phone market have doubled because of the trend toward high-quality multifunction devices within a few years," said Bitkom President Dieter Kempf. 93 percent of sales are generated in this country already with smartphones. The sales increase over the previous year by 46 percent to a record level of 7.9 billion euros.
70 percent of mobile phones sold in Germany are smartphones. Sales volumes increased from 16 million units in the previous year by 46 percent to 23 million units. The average price of the units in this country is currently at 342 euros. Bitkom expects that the proportion of standard mobile phones fall within the next two years to around ten percent, is largely meaningless.
It sees the association even more potential in the smartphone business. The devices would. With each generation of powerful and easy to use, plus there are new features such as voice control and contactless payment with NFC chips
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