GDC: BlackBerry will play
Ailing BlackBerry maker RIM has ambitions in the games industry, "I do not think we sell more devices than Android, but I believe we will generate more revenue than Android," explained Volker Hirsch, head of the newly created games department at RIM on Tuesday at the Game Developers Conference Europe (GDC) in Cologne. With its lucrative platform App World, the manufacturer advertises that its developers created for iOS and Android apps provide even on the BlackBerry is available.
Turning to the games community is part of a change in strategy, which flows into the new operating system BlackBerry 10, which will be released in early 2013. Instead of focusing on corporate customers, RIM will now appeal to all audiences. "Even today, over 80 percent of our users no more business," said Hirsch. So many young people use in countries such as the UK communications service BBM as cheap SMS alternative. In the future, the communication channel be available for games.
The new platform should provide for app developers, especially game developers many benefits: support BlackBerry a variety of different development environments and open source components such as Lua and Qt, so that Android and iOS developer their applications as easy as possible for the BlackBerry can implement. To get a leg up on the games market, RIM had acquired last year the mobile social gaming provider Scoreloop.
However, given the attractiveness and growing market shares of competing platforms, it is difficult to convince RIM to developers of BlackBerry as a platform. The manufacturer tried summarily reinterpret its backlog in strengths: So the RIM advertises that apps are downloaded to the BlackBerry App World 40 percent more likely than the iTunes App Store - for BlackBerry but also with about 100,000 available apps only a fraction of the competition- platforms.
Moreover, the surplus for Android and iOS disadvantages for developers. So even successful apps lose on these platforms already after a short time a large part of their clientele BlackBerry however trumps with the high turnover per app: So BlackBerry users give each pay app with 3.80 euros from one euro more than the average for Android and iOS apps are paid. For the popular game Angry Birds on the BlackBerry $ 4.99 are due, for the iPhone, the game thanks to integrated advertising can be bought for 79 euro cents, for Android smartphones even free.
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