The new iPhone is Facelift without vision
Apple developed the iPhone continuing to pursue: Who was happy with the previous models, will now be happier. The iPhone 5 will sell like hotcakes. Great Smartphone. But it lacks a vision, a new killer feature. So Apple is unable to find new groups of users. None of the problems that drive people to Android, Apple tries to solve.
For music now plays elsewhere: On the Samsung Galaxy Note can be notes and scribbles with a pin hold. The Nokia Lumia 920 will be able to operate with gloves, in addition, the camera has a mechanical image stabilizer. Apple's Siri understands questions, but Google Now provides direct answers, no one would have to ask that. Paying by mobile phone Apple has not pursued, or even implemented on the state of the competition. None even when wireless charging it or cheap spiking the memory only when needed (a micro SD card with 64 GB costs 50 euros).
Instead, only to catch up: dual-band 11n heard at high-end smartphones already longer de rigueur. Panoramic photos provide others with long, that was solved by app anyway. LTE comes in three versions, depending only three bands, but it works only with a provider - there are others. With the new features of the navigation and maps app Apple conceals only the omission of Google Maps, with the Android version could not keep up for a long time.
The new proprietary connector forcing owners of additional hardware to purchase adapters, instead of implementing existing standards like MicroUSB or MHL. When the display size, the customer is again set before a single solution to be ideal place to leave him the choice - the Apple may be better even with its own products, such as the four iPod sizes, the three of them in notebooks or two iMac models . Lower prices are expected not at all anymore.
With Evolution, not revolution can live yes - no one seriously expected each year such a huge step as the first iPhone - but the iPhone 5 looks like a resignation to the Android superiority: No step towards truly competitive prices (really) to large displays, perhaps to a second series. No indication that such a revolution, as in the iTunes music and video offerings, was also the general payment comes.
Against Android only the lawyers are used, but not the developers and visionaries. Apple rests on the success of the first generation and the next undisputed well functioning ecosystem with unrivaled huge media offer. After the pithy slogans of the previous years to change everything once again, Apple now only writes "The biggest thing to happen to the iPhone" on the homepage. Even the copywriter lacking vision.
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