Social Media Transforms the workplace of the future?
With the transition from an industrial to a knowledge economy, our jobs and working methods have changed. Also, information and communication technologies have a major role in this change.
One of the key questions is: How can succeed in these changing conditions, the "knowledge work" to improve communication and collaboration across the value chain? It seems as if there were no optimal way to yet. Social media could be the solution?
What is with "knowledge work" mean? The Fraunhofer Institute for Industrial Engineering (IAO) refers to it as "often complex, less determined and therefore difficult to standardize in predetermined sequences. [...] Knowledge work constantly creating new knowledge and builds on the experience of others. [...]
In addition, knowledge work demands on the working process organization, operational control systems [... and] the creation of jobs. "
Support of technology
In readable Fraunhofer study "Information Work 2009" The potential of information and communication technologies for the knowledge and office work were studied. The fact that no one explicitly of "social media" talking is presumably along with the data collection period.
Yet already have many tools to support collaboration such as groupware, document sharing and instant messaging included in the study. And those are functions that are now performed by Web 2.0 and social media.
Knowledge work is described with reference to the following basic dimensions:
Complexity (ie many difficult tasks, high degree of coordination, high requirements for communication and cooperation),
Autonomy (local and geographical mobility, flexibility of working hours, independent work design)
Novelty (changing tasks, knowing it must be continuously extended, frequent changes in the work environment)
All these aspects are now also shown in connection with the use of social media in business, because the use of social media from the perspective of the practitioner acts as a catalyst for collaboration, productivity and innovation. Social Media is the solution?
On practical events, such as the Enterprise 2.0 Summit, we will discuss how social media could support knowledge work in the company.
Social media on the intranet?
But poor social media consultant sighs loudly, because not all makers he initiated, social media evangelists and early adopters willing to listen - and even less on extensive budgets.
Because unfortunately combine Manager "Social Media Intranet" and the privacy issues on Facebook, they think of private Facebook phenomena and quickly lose their enthusiasm - or they do not even win.
Interviews with decision-makers are often terminated quickly when the wrong word is chosen. So it is not that far to talk about the potential of social media for internal communication, collaboration and knowledge work.
In contrast, numerous discussions showed that decision the question of the "workplace of the future" give a whole lot more important than the hard for them tangible concepts Web 2.0, Enterprise 2.0 and Social Media.
Because of the influence of the developments "2.0" and "social *" shows in all divisions, consultants will be happy to concepts such as Social Collaboration, Social Intranet, Social Business and Social Workplace. So they try to avoid the dilemma of detachment from social media. But the allumfassendere and perhaps less critical concept in practice is probably "workplace of the future."
Digital and the Competence Centre - - Against this background, Joanneum Research Virtual Vehicle have carried out an extensive study that was recently published as a book and ebook.
In "Future Workplace - A study of socio-technical influences on the workplace of the future" among other 16 experts from academia and industry have been consulted on trends, drivers and technologies in the workplace of the future. Below are some results from the study will be presented.
The study shows, for example, that most experts surveyed believe that the physical work is not completely disappear in the future. People always need a place to maintain their social contacts with colleagues.
Nevertheless, social media will help shape the workplace of the future significantly.
The work of the future ...
requires a new design of the workplace, so that employees and thus their companies can bring more creativity and innovation.
will have to allow more variations, from the furniture used, the technology to organizational conditions.
Still a long way
There is still a long way from the solid work and rigid labor requirements and towards more flexible forms of organization. Today, meet the essential enabler for the workplace of the future: increasing popularity of mobile devices, increasing awareness of social media and its usefulness in the home environment, changing mindset of people for mobile working and the increasing availability of cloud services in the private sector.
Workplace of the future, access to information and knowledge will be very much more open than it is today. However, there will also be a much greater range of information, which it is mastered.
Employees move in information streams (social activity streams) and generate their personal information offering self-organized and self-responsible. They build their system environment from a variety of tools and information sources together themselves.
Since the workplace of the future will be characterized by different communication patterns, overall Communicated needs a social transparency. The result is a comprehensive digital and digitized information service that is accessed through powerful in-house search engine.
In the company's transparency and knowledge rather than knowledge providers will increase. Because it is for companies on social mechanisms important in the future to identify the correct knowledge holders, as the explicated knowledge itself -. An aspect that has long held in Knowledge Management
Today it is: On the way to the workplace of the future give technology companies and digital natives the pace. Information technologies make digital natives by their use.
Therefore, young people in the company are more accepted as a driving force for the use of new technologies and used. Because they carry into modern, network-based thinking in the work force and the necessary cultural change.
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