Windows 8: Good for the PC market - or rather does not it?
The consumer PC market has not been the launch of Windows 8 will receive the boost that would have been needed - with this assessment, the analysts at NPD Group, at least come for the current trend in the U.S.. Thus, the sales of Windows machines in the four weeks had declined since the introduction of the new operating system by 21 percent over the same period. While sales of notebooks in the U.S. declined by as much as 24 percent, the NPD analysts registered with desktop PCs only a decline of 9 percent.
After all, but was just over half (58 percent) was the newly shipped Windows systems already equipped with Windows 8, as NPD analyst Stephen Baker said. Also, the market research context had recently said that the sales of Windows 8 would develop in Western Europe "as expected". Meanwhile, Microsoft says more than 40 million
licenses sold. These cheering the computer maker will however not agree so well. Asus CFO David Chang, for example, complained that sluggish notebook sales - even optimized for Windows 8 models with touchscreen would find only moderately well received by the customers.
While analysts like Ben Reitzes from financial firms Barclays emanate generally assume that the computer sales will long continue to decline as consumers increasingly opt for tablets, the latest NPD figures suggest, however, yet to no particular run on Windows 8 tablets. According to Baker, made this device - without Microsoft's Surface RT - from just 1 percent of total sales in the U.S. Windows systems over the past four weeks. Surface and that RT has not met the expectations of Redmond, admitted even Microsoft CEO Steve Ballmer.
Of a flop when it comes to Windows 8 will NPD analyst Baker speak but not yet - after all, nor stand before a good part of this year's holiday shopping season. The good news for the industry could be developed in addition, average sales prices. So be current Windows 8 laptops. Approximately $ 80 more than comparable Windows-7-mobile computer a year ago Especially with the touch screen models that go for an average of 867 U.S. dollars over the counter, according to crystallize into Bakers assessment out a new premium segment. In the desktop systems NPD registered under its a price increase of around 10 percent, which would be driven mainly by all-in-one PCs.
Meanwhile, the trade in this country looks with confidence to the year-end sales: 87 percent of retailers expect according to a survey of SCHUFA Holding steady or increasing sales. Especially in the electronic trading business customers come in this new year with numerous zero-percent financing offers. However, whether in the business with Windows 8 systems is cheered accordingly in Germany remains questionable. According to Bitkom indeed want 43 million German citizens to invest in high-tech hard, but on the wish list are smartphones - followed by tablets and flat screen TVs.
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