How much do Americans spend on Apple?
Apple fever in America is immense. An average American family spends $ 444 (341 euros) in products of Cupertino. This spending continues to grow each year despite the crisis and the threat that the income tax of individuals (personal income tax) increase next year. Many people save each month to buy the latest gadget from Apple. It is known in social networks like Apple Tax.
Americans are spending a lot of money each year on Apple products, not just hundreds, but thousands of dollars. And not only for the purchase of the equipment itself, but also left much of the salary in iTunes downloads for music, movies and games. In many families, all members of the household have at least one terminal with apple bite back.
The Reuters news agency has made a report and has asked several families on their higher costs. For instance, the home of Sam Martorana one human resource specialist for the airline WestJet, consists of three people, each with no less than nine of Apple products. Between her, her husband Ron and his stepson Evan MacBook have three, two iPhones, two iPod iPad and two. "Oh my God, I have to add it?" Says Martorana. "It's so depressing. I would say at least surpass the $ 5,000 (3,844 euros) with all those things, including the $ 700 (538 euros) in the last year. "I had a weakness. I fell in love, and that was it. "
Martorana is not the only one who spends so much money on the technology giant. In 2011, the average has been spent on Apple products in U.S. households is $ 444 (341 euros), according to the analysis of the firm Morgan Stanley.
That figure has increased from year to year. In 2010 it was 295 dollars (226 euros), and in 2007, was only $ 150 (115 euros). And this could only be the beginning. If Apple launches its own HDTV, the annual household expenditure Apple would double up to $ 888 (682 euros) in 2015.
"For many children, the purchase of an iPad, iPhone or iPod touch has replaced the first bicycle or driving license," says Paco Underhill, founder of Envirosell consultant and author of several books. "Apple creates a vision of what the process means to people connectivity. It is one of the few companies who understand the technology and not the technology. It is a device, "says
As we see, this can be a problem for some families with financial problems. The problem does not exist if the family has sufficient resources, it starts when I buy an item from Apple, you have other options aside, perhaps, more important.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment